RETAIL | Staff Reporter, Singapore

The wait is over: American Eagle Outfitters opens flagship store in VivoCity

Shop until you drop with its wide selection of denim washed jeans.

Singaporeans might have waited for quite a long time, but the wait is finally over. After opening a store in other Asian countries, one of America’s favorite brand of jeans, American Eagle Outfitters (AEO) has finally opened its flagship store in Singapore at VivoCity. 

AEO’s first shop in Singapore is located in an approximately 4,000 sq ft space which appeals to every shopper to “Live Your Life.” The flagship store features rugged and natural building materials within the store which portray the AEO concept. It also boasts of six fitting rooms with one slightly bigger room that is PWD-friendly. According to AEO vice president, APAC & Global Licensing, Kareem Gahed, each fitting room of the store has a call button where customers can request for help without leaving the room.

The brand, which originated in TN in 1991, offers affordable and casual styles that ‘fit for everyone’. It also brags an unparalleled selection of AEO jeans washes and fit styles to leave shoppers spoilt for choice. It has denim fits ranging from Slim Straight, Super Skinny and Original Taper for men to Jeggings, Skinny and Boy Jean for women.

Kareem said that the AEO Summer 2015 Collection will be carried in store at the opening of the Singapore store which is inspired by holidaying in the tropics and relaxing beach vacations. The collection consists of a plethora of patterns, styles and fabrics that prepare you for the ultimate island getaway.

When it all seemed smooth to branch out in Singapore, Kareem revealed that the successful opening is the result of finding the right location and time to enter the market. He also believes that VivoCity mall will allow AEO to showcase their balanced assortment to the customers.

“There is now a growing shopper base of savvy young adults with mid-to-high spending power who enjoy new fashion and trends. We believe that our high-quality, affordable products will appeal to this target group who constantly seek brand experiences to express their individual style,” he adds.

While AEO stays on the lookout for more opportunities to expand in Singapore, the Singapore team will monitor the consumer’s response to the brand and a new store is said to be introduced at an opportune time to further increase AEO's presence within the region.

Call for retail stores in the market: Have you recently opened, renovated, and/or expanded etc., this section is made just for you. We would like to hear your stories. Just send a message to Lee Anne Babierra at research@charltonmediamail.com. 

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The wait is over: American Eagle Outfitters opens flagship store in VivoCity

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