,Singapore

9 in 10 top SG e-commerce websites make basic checkout errors

The most common errors include the non-acceptance of Google Pay and Apple Pay.

A Stripe report released uncovered significant errors in the checkout pages of 94%, or around nine in 10, of Singapore's most visited e-commerce websites.

Some of the most common errors include not supporting digital wallets, such as Apple Pay and Google Pay, not offering a numerical keypad for entering card numbers on mobile devices, and allowing transactions with incorrect card numbers or expiry dates.

Singaporean consumers expect a fast, intuitive, and mobile optimised payment experience, with as much as 44% saying they would abandon a purchase if it took more than two minutes to check out. Merchants are failing this two-minute test, with 47% of consumers saying that, on average, it takes them more than three minutes to complete a purchase, which resulted in 28% of online shoppers abandoning purchases in the past year because of a long and complicated checkout process.

Head of revenue and growth Paul Harapin said, "The smallest glitches in a checkout page can create significant lost revenues, and so even the world's most successful e-commerce sites struggle to perfect their checkouts. Bringing together the form of a simple payment, surfacing the right payment options for each consumer, and making the whole experience mobile-friendly takes a lot of focus and near-constant adaptation. We've built Stripe Checkout, so you don't have to."

With eight out of ten lost sales failing on the checkout page, fixing basic checkout page errors and removing all possible friction in the transaction process can yield upticks in sales, especially as more commerce moves online.

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