, Singapore
Photo from Changi Airport

Taylor Swift’s concerts could boost March retail sales by $150m: expert

The pop star will hold six concerts in Singapore in March.

Economists are expecting the six-night concert of pop star Taylor Swift in Singapore to boost retail sales in March by $150m, mainly from shopping and F&B receipts.

UOB Senior Economist Alvin Liew added that the event also triggered a spike in demand for hotels and airlines.

Major events like Swift’s concerts and Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions activities will continue to support retailers in Singapore in 2024, said Liew.

READ MOREArrangement with Taylor Swift not an act of unfriendliness: PM Lee

The recent S$1.9b enhancement to the Assurance Package (AP) announced during Budget 2024 could also increase retail sales, said Jester Koh, associate economist at UOB.

The impact of the AP will likely be reflected within 1-3 months from the timing of the measures. 

Taking these factors into account and downside risks like the challenging external environment and a greater-than-anticipated easing in domestic and regional labour market conditions, UOB forecasts a retail sales growth of 1.0% in 2024, a moderation from the 2023 record of 2.2%.

READ MORE: Retail sales climb 1.3% YoY in January

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!