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What online shoppers will likely buy this holiday season

3 in four Singaporeans will make at least one online purchase a month.

Online shoppers in Singapore will likely still spend more money buying apparel and accessories, groceries, and health and personal care products during the holiday season, Amazon Singapore reported. 

In a survey, Amazon Singapore found that 38% of Singaporeans plan to spend on apparel and accessories, whilst 35% and 31% will likely spend on groceries and health and personal care products, respectively. 

Read more: What online shoppers will likely buy this holiday season

The same report, which surveyed over 1,000 respondents, also found that Singaporeans will likely make at least one purchase a month, mainly due to pricing and sales discounts of up to 50%.

Other key drivers for online shopping are product quality (15%) and trustworthiness (11%). 

This comes as Singaporeans remain relatively conservative in their holiday shopping due to the current global economic condition. 

In line with this, the Amazon survey found that 57% of shoppers say they will spend less or buy cheaper brands. 

“This highlights the need for retailers to look at helping to mitigate consumers’ fear of inflation and offer budget-friendly options for customers,” the report read in part.


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