NOL joins Asia-Europe trade to cut short-term costs

The container shipping operator's entry to the Asia-Europe trade will help trim costs over the next three years.

In a new shipping monitor update, CIMB said that "Neptune Orient Lines has finally joined the league of 10,000+ teu ship operators on the AE trade that will help it lower unit costs over the next three years."

"Its heavy exposure to the US trade will help it benefit from strong TP volumes," CIMB added, referring to the now-more lucrative transpacific business.

"Carriers are having much more success in the transpacific trade, with SCFI rates to the US rising US$57-81/feu. Over two weeks, two-thirds of the proposed US$600/feu PSS hike on 10 June have been passed through. US shippers remain confident on the upcoming peak season," said CIMB.

It warned though that "the trends in container rates on the AE and TP trades may diverge in 2H12."

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia