NOL's cost-cutting makes scanty US$100m savings

This is just around 20% of the line's full-year target of US$500m.

According to UOBKayHian, NOL declared its cost-saving initiative, namely, Efficiency Leadership Program (ELP), will become the strategic keystone to survive amid a highly unpredictable freight market. Initiatives in NOL’s plan include extra slow steaming (but we believe there is little room to expand, particularly on AE loops), relocating business from high-cost areas to low-cost areas (as what they did in 2008-09), improving design of network, and introducing e-auction for the procurement of trucking services in the US.

Here's more from UOBKayHian:

Further, more substantial efficiency improvement would be fleet structure optimisation, alongside uneconomical chartered-in vessels being redelivered and newly built very-large container ships coming in. NOL managed to reduce its bunker fuel consumption per teu (4% increase in volume but 20% reduction in bunker fuel consumption) and ELP led to around US$100m cost savings during 1Q12, which is 20% of NOL’s full-year target of US$500m.

1H12 results might be disappointing. Since NOL has a smaller exposure to AE trade lane (17%), it is less leveraged to the 2Q12 AE rates rally. Also NOL has greater exposure to TP contractual cargo (90% for NOL vs 50% for CSCL) of which rates are substantially below spot rates (US$1,800/feu vs US$2,476/feu). Moreover, smaller vessels (up to 9,000teu) deployed on AE trade depressed NOL’s profitability on high per teu cost. Therefore 1H12 results might be disappointing.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.