Why is M1 pulling the plug over its $39 for $100 mbps fibre broadband?

M1’s day as a cheap competitor is over as M1 is shifting to corporate deals.

“We will continue to market attractive service plans, and this could also include bundle deals, etc., not necessarily connoting to low value but we will definitely work towards offering the best value-deals to our customers,” M1 senior manager for corporate communications Petrina Teoh told Singapore Business Review.

Ms. Teoh refused to disclose future plans for competitive reasons. She confirmed though that the low value deal of $39 for a 100 mbps offered last month at COMEX IT show which registered fairly good take-up also ended at the conclusion of the event.

M1’s current 100 Mbps fibre plan is priced at a two-year contract of $59/month which is still relatively low than Singtel’s $69.90 and StarHub’s $68 value deals.

“Our 100 Mbps Fibre Broadband deal valued at $39 per month was a hit and we were very delighted with the public’s response to M1’s 100 Mbps Fibre Broadband offer; the M1 booth was packed till closing with interested customers,” she said.

“With increasing awareness, fibre broadband is becoming popular and today, about 75% of our broadband sign-ups choose fibre. We do foresee higher interest being warranted amongst consumers and we will definitely work towards offering M1 customers greater ease and opportunity, in experiencing high-speed broadband services via the fibre network,” added Ms. Teoh

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