Here's how LTE adoption in Singapore took StarHub by surprise

It thought LTE is a “2014 technology”.

According to CIMB, the strong take-up of LTE devices is a surprise to Starhub as it thought that LTE is a “2014 technology”. Starhub now believes that it cannot wait until there is sufficient demand before it upgrades to a new technology (e.g. LTE).

Here's more:

This is because new devices such as LTE devices are launched very quickly and its rivals are stepping up the game by investing early. It noted that by delaying network investment, Starhub only saves on the timing of the capex and some opex.

Despite being the only telco in Singapore without a nationwide LTE coverage, StarHub boasts the highest adoption of tiered data plans and LTE services, at 24% of postpaid users. This is followed by SingTel’s 23% and M1’s 20%.

Similar to its rivals, Starhub offers LTE service only to subscribers of its tiered data plans.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia