Here's why M1 may not benefit from the Android craze

Impact of iPhones revenue still lingers.

According to DBS, the rising popularity of Android phones may not help M1 in FY13F. M1’s use of fair value accounting for iPhones (heavily sold in 4Q12) will have a lingering impact on service revenue in FY13F.

Here's more:

DBS also adds that while M1 has raised its monthly service pricing, it also raised its handset subsidy. This is also reflected in subsidy burden of S$19m in 1Q13 on a small handset sale of only S$43m.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia