Over 3 in 5 Singaporeans click on mobile ads they see: survey

Also, find out which ad is ‘ideal’ for users.

Singaporeans are well-known to be gadget-savvy, with an average user spending 3.7 hours a day on mobile devices for personal use.

According to a study by Yahoo and Mindshare, 87% of those surveyed use their mobile devices for conducting pre-purchase research, revealing that users are actively engaging with brands on their devices. 46% of the respondents continue to engage with a brand after the purchase, with activities like sharing photos/ video of the product they bought, recommendations, writing a review etc.

Meanwhile, mobile advertising is seeing positive engagement with 70% of the users intentionally click on the mobile ads. For Singaporeans, an ‘ideal ad’: has promotions/ discount coupons: 61%, has rewards via ad interactions: 36%, teaches something new: 29%, keeps users up to date: 28%; is fun/ provides a short break: 23%.

M-commerce is also on the rise with 72% for banking transactions and 74% for making some form on online purchase.

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Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

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7 markets across Southeast Asia