SingTel reveals 4 targets to boost mobile internet segment

It will capitalize on 473mn regional mobile subs.

According to Nomura, SingTel's ICT segment and Digital Life were widely discussed in its regional mobile day last Friday 15 March.

SingTel's Allen Lew stated that “everything is zeroing into mobile, so mobile internet is the way to go” and that’s where the company is looking to capitalize on its 473mn regional mobile subs.

Here's more:

Not all customers are equal – differences in customer spend and demographics will create some challenges, hence SingTel is focusing on some generic segments such as food, commerce, and/or entertainment to drive usage of new applications across its businesses.

Overall, the growth focus is on four key areas: Digital advertising (Amobee), games, ecommerce and advanced communication, whereas segments like epayments are meant to be enablers.

SingTel was also explicit that they need a next-gen interaction platform to replace current customer interaction (ie voice, messaging) and win back the mind share from OTT players.

They expect traditional messaging and voice revenues to continue to decline and hence the commercial model will change with monetisation from premium messaging (incl voice) and advertising the way forward. This customer interaction model is a key enabler for growth in the four key areas above.

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