StarHub's Pay TV lost a whopping 9,000 customers in 2012

Profit margin on service revenue to slip to 31%.

According to OCBC, StarHub competes in a tough environment and management expects EBITDA margin on service revenue to dip to 31% in FY13 from 32.3% last year.

This is likely due to the need for more content spending in Pay TV which lost ~9k customers in 2012.

"Capex is also guided to a higher 13% of operating revenue in FY13 versus 11% in FY12 and will include the payment for leasehold land, construction of its cable TV network transmission centre and expenditure on LTE," OCBC said.

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