Here's how a typical Singaporean goes to work

Traveling by rail isn't really popular with only 3 in 10 Singaporeans doing so.

Click the image below to enlarge.

According to CIMB, rail has been gaining popularity as a mode of transport, with the proportion of residents relying on MRT having jumped from 24% in 2000 to 31% in 2010.

The government plans to extend this rail network further. Upcoming lines include the Downtown Line, which has been awarded to ComfortDelGro’s subsidiary SBS Transit, and Thomson Line, which has not yet been tendered. New lines will be awarded under the new rail-financing framework.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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