SIA slips a place in world airline ranking

In 2011, SIA ranked second but came in third this year.

According to a release from the World Airline Awards, Qatar Airways scored a repeat win being named the World's Best Airline in 2012 at the World Airline Awards held at Farnborough Air Show.

The 2012 list includes the following in order: Qatar Airways, Asiana Airlines, Singapore Airlines, Cathay Pacific Airways, ANA All Nippon Airways, Etihad Airways, Turkish Airlines, Emirates, Thai Airways, Malaysia Airlines.

On the other hand, the 2011 list includes: Qatar Airways, Singapore Airlines, Asiana Airlines, Cathay Pacific Airways, Thai Airways International, Etihad Airways, Air New Zealand, Qantas Airways, Turkish Airlines, Emirates

Here's more from World Airline Awards:

The World Airline Awards are the primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world, delivering a unique survey format based on analysis of business and leisure travellers, across all cabin travel types (First Class, Business Class, Premium Economy Class and Economy class passengers).

Air travellers were surveyed by telephone, questionnaires and online about their experiences with airlines on the ground and in the air during a 10-month period. The survey measured passenger satisfaction across more than 38 key performance indicators of airline front-line product and service, including check-in, boarding, onboard seat comfort, cabin cleanliness, food, beverages, in-flight entertainment and staff service. The Survey covered over 200 airlines, from the largest international airlines to smaller domestic carriers.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia