Singapore Airlines emerges as the most talked-about airline on social media

There are 1,800 social media posts about the airline.

Singapore Airlines was the most talked-about airline on social media between October 2023 and March 2024, with mentions primarily focusing on positive customer experiences, according to insights and intelligence provider CARMA.

It was also the second most mentioned airline in mainstream media, gaining coverage for its financial performance. CARMA said there were also many articles about the airline’s stock prices.

With 1,800 social media posts and 2,500 articles written about it, the airline accounted for 21% of social media coverage and 25% of mainstream media coverage among all airlines.

Around 4% of articles written about Singapore Airlines mention its CEO.

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