237 views
New South Wales, Australia (Photo by Jamie Davies on Unsplash)

Singapore Airlines inks deal to help lift visitor economy in New South Wales

Currently, the airline operates four flights to the state’s capital, Sydney.

Singapore Airlines has inked a deal with the government of New South Wales, Australia to help lift the state’s visitor economy.

The memorandum of understanding was sealed through the NSW Government’s $60 million Aviation Attraction Fund.

Under the deal, the NSW Government, through its tourism and major events agency Destination NSW, will collaborate with Singapore Airlines on initiatives including advertising, marketing campaigns and familiarisation programs to drive visitation to NSW. 

Lee Lik Hsin, Singapore Airlines’ Executive Vice President Commercial, said the airline’s partnership with the NSW government reflects its  “long-standing commitment to keeping Singapore connected to the world and bringing travel to new heights.”

Currently, Singapore Airlines operates daily flights to Sydney, the capital of NSW, which is estimated to “deliver over $231 million in visitor expenditure to NSW up until July 2023 and support more than 1200 jobs,” according to the Minister for Western Sydney, Stuart Ayres.

In 2019, Ayres said NSW welcomed more than 126,000 Singaporean visitors, who stayed more than one million nights and added $232 million to the state’s visitor economy. 

READ MORE: Singapore Airlines adds 12 cities to its VTL flight network

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Chinese fine dining finds its next course in Singapore
The city-state’s high spending power and big Chinese commune make it an ideal entry point.
Food & Beverage
ArrowBiome develops technology to kill specific bacteria in humans
The Singapore startup focuses on the personal care market but may expand to gut health soon.
Healthcare
Mediation drives legal hiring growth in Singapore
Corporate and commercial law is also set to boost hiring in 2025 amid M&As.
HR & Education