Singapore Airlines inks deal to help lift visitor economy in New South Wales

Currently, the airline operates four flights to the state’s capital, Sydney.

Singapore Airlines has inked a deal with the government of New South Wales, Australia to help lift the state’s visitor economy.

The memorandum of understanding was sealed through the NSW Government’s $60 million Aviation Attraction Fund.

Under the deal, the NSW Government, through its tourism and major events agency Destination NSW, will collaborate with Singapore Airlines on initiatives including advertising, marketing campaigns and familiarisation programs to drive visitation to NSW.

Lee Lik Hsin, Singapore Airlines’ Executive Vice President Commercial, said the airline’s partnership with the NSW government reflects its “long-standing commitment to keeping Singapore connected to the world and bringing travel to new heights.”

Currently, Singapore Airlines operates daily flights to Sydney, the capital of NSW, which is estimated to “deliver over $231 million in visitor expenditure to NSW up until July 2023 and support more than 1200 jobs,” according to the Minister for Western Sydney, Stuart Ayres.

In 2019, Ayres said NSW welcomed more than 126,000 Singaporean visitors, who stayed more than one million nights and added $232 million to the state’s visitor economy.

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