Upcoming SIA airline in India could fill the Kingfisher vacuum

One of its biggest advantages.

According to DBS, India's plan to establish a new airline in India with Tata Sons holds promise, especially after the exit of Kingfisher left a vacuum for a new player.

"Notably, Kingfisher had the second largest share in India's domestic air travel market before its demise, which means the vacuum to be filled is substantial," said DBS.

Also, the Indian airline industry outlook rosy, boosting the prospects of the new airline in India.

Total passenger numbers handled at Indian airports exceed 120m annually (33m at New Delhi), ranking it amongst the top 10 markets in the world, and is well poised to grow firmly, given strong GDP growth, young population and fast growing middle class.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia