Gemma Calvert

Gemma Calvert is Professor of Marketing at Nanyang Business School, and Director for Research & Development at the Institute for Asian Consumer Insight, NTU Singapore. A pioneer of neuromarketing, she helps companies to break into Asian emerging markets through deeper understanding of Asian consumers.
Contact Information:
All Posts:
Commentary
Copyright and AI model training: The balancing act as seen from Singapore
Stay the course on board diversity – even if the waters get choppy
Dollar shocks, trade wars, and youth fallout: Why Singapore must future-proof the next generation
Executive education for an uncertain world: Singapore’s role in shaping behaviourally informed leadership
Scaling without selling out: Strategic lessons for Singapore’s SMEs