Exclusive
FOOD & BEVERAGE | Krisana Gallezo-Estaura, Singapore
view(s)

The Assembly Ground will choose for you the coffee that best suits you

It’s an Australian concept brought to Singapore.

The 64-seater Assembly Ground which opened on June 2, is established as a gathering place for friends and loved ones to share stories over a cup of good coffee and food with warm ambience.

The Assembly Ground is inspired by serving personal and classic food with a bit of inventive sizzle and also taking the fast from fast food, the quality and ambience of casual dining and adding a focus on health and freshness all at low double-digits average bills.

According to a spokesperson, the founders modeled the concept after their favourite cafes in Melbourne.

What makes this dining enclave different is that it is actually a retail + F&B concept all rolled into one. Their servers, usually selects the choice of coffee for the customers depending on what food is ordered to pair with the food ordered, but customers are free to choose which beans they prefer.

The Assembly Ground provides a combination of food and coffee at value pricing. Its menu and ambience is simple, yet boast a slight edgy cool-chic factor as the main priority is about great-quality, well-produced, well-served food and coffee at a reasonable price.

The Assembly Ground offers two types of brews, the 22 Martin blend by Common Man Coffee Roasters which has a more chocolate-y aroma and is heavy bodied, and the 4 Chairs blend by Nylon Coffee, which is which is slightly acidic with fruity tones, medium bodied and a clean finish.

The Founder

Nelson Yap, 32, is the founder and managing director of Benjamin Barker Aust Pte Ltd with 4 stores, multi-label store The Assembly Store and The Assembly Ground.

He started a media company in Melbourne where he was residing but returned to Singapore in 2009 to take care of his ailing father and payback family debts.

He was thrown in business and started Benjamin Baker with a hole-in-the-wall space 600sqft in Marina Square but have now grown into 5 stores and 1 cafe.


Do you know any restaurant which recently opened or will open soon? We'll be glad to hear from you. Just send us a message through Lee Anne Babierra at research@charltonmediamail.com.
 

Click Here to see slideshow

The Assembly Ground will choose for you the coffee that best suits you

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.