No sign of a boycott as Jollibee confirms 46 out of 62 staff are Singapore nationals.
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Singapore Business Review went down to Lucky Plaza last Sunday to check whether bad publicity circulated over the internet has affected Jollibee’s appeal to Singaporeans. It did not.
The first Jollibee store in Singapore with a seating capacity of 300 was jam packed with locals and Filipinos enjoying their food.
Singapore Business Review caught up with customers forming long queues while others patiently waited for their food to be served.
Contrary to rumors, Jollibee Management says Jollibee Singapore has a total of 62 staff, of which 79% are locals - 46 Singapore nationals and 3 permanent residents.
It maintains that there was nothing in their recruitment ads indicating a preference for Filipino workers over Singaporean.
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of 780 stores.
A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fastfood brands combined. The company has also embarked on an aggressive international expansion plan, and currently has 92 stores in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Kuwait and Brunei, establishing itself as an international QSR player.
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