MTI study reveals culprit behind higher hawker food prices

Don't blame higher rents and wages.

A study by the Ministry of Trade and Industry (MTI) revealed that higher raw material costs are the biggest culprits behind higher hawker food prices.

The study showed that raw material costs account for 59% of hawkers' total costs, with a 1% increase in raw material costs associated with a 0.56% increase in food prices.

In other words, a $500 increase in monthly raw material costs leads hawker stalls to raise prices by $0.20 on average.

In contrast, manpower costs and rents only form 17% and 12% of hawkers' total costs and are less likely to be passed through to consumers.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia