And it fits right into your pocket.
Gym membership is a thing of the past and trainers are no longer confined within the walls of the gym. Active8me is a digital fitness, health and wellness platform that aims to change how people get fit. "Our aim is a fitter and healthier Asia," says Jeremy Rolleston, Founder, Active8me. "We offer customised workouts, nutrition and mindset programmes for people. We’re like a personal trainer, dietician and life coach in a pocket."
Rolleston is proud to say that there is nothing like Active8me in Asia. "We are an integrated, Asian-focused platform across exercise, nutrition, mindset and holistic health," he says.
Rolleston, 44, is an Australian who moved to Singapore 18 months ago to focus on Active8me. Outside of Active8me, he is a two-time Olympian and has represented Australia in two sports - rugby (Sevens) and bobsleigh. Following his retirement from bobsleigh, he went on to win two world masters titles in Surf Life-Saving. Alongside his sport he managed a corporate career in investment banking and investment management.
While working for one of Australia’s largest early stage VC companies, he was inspired by the success of digital fitness and health companies in Australia, US and Europe. "But there was nothing of that sort in Asia," he says. "And when I looked at Asia I see it changing. There is a growing interest in fitness, health and wellness -- looking at the growth of salad bars, cold-pressed juices, activewear labels, gym subscriptions, fun runs, among other." But Rolleston also says there is also a massive and rising need to address 60% of the world’s diabetics in Asia, an increase in obesity and a ‘skinny fat’ phenomenon that is becoming the focus of governments, insurers and corporations.
Rolleston notes that Active8me is unique because of numerous reasons, such as that it's a total, integrated solution. "There are some fitness apps that just track your steps. There are others that provide you workout plans and programmes. There are others like Active8me that gives you a fully integrated programme which includes workouts, nutrition meal plans and recipes, mindset lessons and tracking," he says.
If one wants to see real changes that last, Rolleston believes one needs an overall approach that is more than just exercise. That is why Active8me is designed the way it is, he shares.
Further, he notes that the expert team who have put Active8me’s programmes together is impressive. They include the likes of four dual-Olympians, fitness experts and accredited dietitians. "In a time of self-proclaimed fitness gurus, the ability to benefit from the experience and expertise of experts like these provides a much-appreciated sense of surety," Rolleston shares.
Lastly, the app is developed for Asia. The Asian lifestyle is culturally unique in that the habits and norm are fairly different compared to Western societies, says Rolleston, citing hawker centres, regularly eating out, busy travelling executives and a very low gym membership rate (2%) present a unique challenge when it comes to fitness and health. "This means that a solution like Active8me that offers healthy Asian meals -- we also have western offerings -- eating out tips for Asians, workouts you can go with or without a gym membership, workouts that adjust to where you choose to workout (at home, outdoors, or at the gym), and a programme that suits any level of experience is a very welcome offering," says Rolleston.
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