Genting Singapore betting big on Universal Studios, junket licenses

The two will prove to be solid moneymakers in the long run, and will receive extra attention from the resorts conglomerate.

Here's more OCBC:

Universal Studios Singapore (USS) saw daily visitor numbers of 8.2k with an average spend of S$88, with the successful launch of the Transformers the Ride in Dec 2011. Since the break-even point is ~6-7k daily visitors, GS revealed that a number higher than that falls very quickly to the bottom line. Hence, GS will continue to focus on drawing visitors to USS.

Additionally, GS is also positive on the issue of the IMA (International Marketing Agent) licenses and revealed that one has started operating in the first week of May. While it does not expect to see any significant revenue boost in the near term, it is hopefully of seeing more approvals over the next 12-18 months, especially for some bigger and better-funded operators.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia