, Singapore

Accor to launch 13 new budget hotels in Singapore

The partnership with Global Premium will bring total inventory to 7,625 rooms.

Hospitality group Accor has inked a deal with Global Premium Hotels (GPHL) to launch 13 Ibis budget hotels in Singapore, the company announced.

Rebranded from existing Fragrance hotels, the budget offerings will be available for booking through the company’s distribution network by 07 October.

The hotels will range in size from 32 to 168 rooms. The two Parc Sovereign hotels will commence renovation plans towards the end of 2019 and will be rebranded into one Mercure and one ibis Styles hotel by mid-2020. 

The partnership brings Accor’s total inventory to 7,625 rooms across 30 hotels, giving the company the distinction as the largest hotel operator in Singapore.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Auction houses thrive on Asian millennials’ art-buying power
Millennials are seen to be particularly drawn to contemporary art as growth for Christie’s, Sotheby’s, and Phillips are highly anticipated in art hubs Hong Kong and Singapore.
Generative AI can be harnessed to reshape jobs and improve productivity
Tech consultants list tips on how businesses should use AI and upskill their employees at risk of losing their jobs.
HR & Education
7 generative AI strategies for in-store management without replacing humans
Marketing  and e-commerce specialists said generative AI can be used as a chatbot and trainer for store managers, and businesses that do not have the tech will fall behind.