Marina Bay Sands, UOB, and STB partner to boost Marina Bay precinct

It aims to elevate Marina Bay’s status as a top lifestyle and business hub.

Marina Bay Sands, United Overseas Bank (UOB), and the Singapore Tourism Board (STB) have signed a memorandum of understanding (MoU) to elevate the Marina Bay precinct.

The collaboration will focus on promoting Marina Bay as a vibrant destination with a diverse range of experiences. They will work together to showcase the precinct's hotels, attractions, entertainment venues, retail outlets, and dining establishments.

This initiative builds upon an earlier groundbreaking partnership forged between the three entities in the first quarter of 2024.

The initial partnership, announced in January, featured the "Masterpieces. Made in Singapore" marketing campaign and the "The Legend of the Dragon Gate - Drone Show by the Bay" drone display, amongst other engaging activities. Additionally, 26 precinct partners collaborated to offer over 50 exclusive experiences for UOB cardholders across Singapore and several Southeast Asian countries.

The decision to collaborate stems from STB's positive tourism forecast for 2024, presented at the recent Tourism Industry Conference. Additionally, international visitor arrivals in Q1 2024 reached 93% of pre-COVID levels in 2019.

Follow the links for more news on

Singapore Tourism Board

UOB

Also Read

Tourists boost casual apparel and dining spending in Singapore

Genting considers UAE integrated casino resort venture

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit