HR & EDUCATION | Krisana Gallezo-Estaura, Singapore

Kungfumath wants to revamp boring e-learning portals

“Play with numbers” in its literal sense.

The market is full of learning portals but do they have a good mixture of fun yet rich educational content? This is what Kungfumath is trying to achieve with its gamified math learning portal, created to enthuse students to deepen their understanding of mathematical concepts and sharpen their mathematics problem solving skills through gameplay. It is billed as the first of its kind in Singapore.

At Kungfumath, children can practice math and have fun at the same time. The founders also claimed that even if teachers in school are too busy to assign them homework online regularly, they can use the portal to assign practices for their students.

Kungfumath is a core product of an educational gaming technology startup Kungfu Education and Technology Group founded by Derrick Koh, 29 and Foo Pau Choo, 46. Kungfu Education and Technology Group focuses on educational gaming technology.

Derrick came up with idea of creating Kungfumath when he was still working with primary school children where they took over the responsibility of guiding them in to do their homework and they would have to subscribe to e-learning portals from time to time. “I realised that they are not interested in the e-learning portals and are very keen to finish their assigned online homework hastily so that they have extra time to play games on their computers. Also having signed up with their learning portals by their teachers, they hardly have the initiative to log on to revise their work and only visited from time to time as their teachers assigned work to them via the online portals,” Derrick added.

To date, Kungfumath has users from 26 local primary schools and 1 Thai school.

Derrick, who also founded Achievia Education Hub, a chain of tuition and student care centers in 2008 during his graduating year in NUS, said that Kungfumath has raised $225,000 from angel investors apart from the $50,000 government grant under the IJAMs scheme administered by the Media Authority of Singapore.

He claims that the portal has a good mix of fun and educational content to engage children without adults prompting them to do so. It solves the problem of "forcing" children to study. Last October, they released an app version of Kungfumath. He added that they also have plans to have a strong footing in SouthEast Asia and then bring it to the US.

“We will also be developing a series of educational games on the mobile platform. Our portal not only is enriching and fun, we also have unlimited questions in the portal with in-house technology. We are now enhancing our analysis feature using big data where we are able to identify strengths and weaknesses in various topics across users,” Derrick said.



Company Name: Kungfu Education and Technology Group
Founders: Derrick Koh and Foo Pau Choo
Website: http://www.kungfumath.sg/
Total Funding at hand: $500,000
Source of funding: Internal Funding, Angel Investors, iJAM Funding
Major investors: Angel Investors
Start of operation: Late 2012

For startups wanting to be featured, send your message to Lee Anne Babierra at research@charltonmediamail.com

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Kungfumath wants to revamp boring e-learning portals

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