It will target women, young adults, and members of the Gen X.
DBS and SGX launched a three-year investment programme for retail investors, an announcement revealed.
The FLY with DBS and SGX collaboration will eye Not Invested But Interested (NIBIs) individuals who can leverage their knowledge through DBS; data driven approach and SGX Academy’s investment education through hands-on and interactive approaches.
“This collaboration will bring SGX’s retail education resources and expertise to DBS’ sizable customer base, through digital platforms as well as face-to-face engagements,” SGX head of equities and fixed income Chew Sutat said.
Though the programme, DBS will base the customer’s banking transactional behavior to identify their investor profile and match them to specific customer segments. Afterwhich, DBS will reach out with contextualised and tailored education offerings for said prospects.
The programme is eyeing consumer segments including women to aid them to “achieve financial independence at various life stages” and young adults who are “off their financial journey by cultivating good investment habits.”
“We are aware that a lack of financial knowledge prohibits consumers, especially young adults, from investing their money even though they want to,” DBS bank group head of consumer banking and wealth management Tan Su Shan.
“By combining our strengths with SGX, we look forward to offering budding investors easy access to achieving greater financial literacy in investments and grow the number of active investors in Singapore,” Tan added.
It also targets Gen X consumers who may need to step up on their plans for retirement through investments.
Course materials for the programme include interactive webinars, e-tutorials, and web articles from the SGX Academy. In addition DBS customers are welcome to join exclusive seminars hosted by industry specialists and investment experts.
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