77% of Singaporean moms want to juggle work with parenting

Super moms like to multi-task.

According to the Marriage and Parenthood Study by the National Population and Talent Division, women desire both family and work at the same time. Female respondents desired family and employment at the same time. 80% of single female respondents indicated their preference to be working mothers (comparable to 81% in 2007 and 79% in 2004).

Here's more from NPTD:

Among married female respondents, 77% indicated their preference to be employed after having a child (up from 62% in 2007 and 2004). Respondents were quite equally split between part-time and full-time employment options, although the percentage preferring part-time employment has increased to 40% in 2012 (compared to 19% in 2007 and 21% in 2004).

This suggests that part-time opportunities and more workplace flexibility could encourage women to remain in or return to the workforce.

The M&P Study 2012 is a survey commissioned by the NPTD, to understand the attitudes and motivations behind Singapore residents’ marriage and parenthood trends.

Similar surveys were conducted in 2007 and 2004. A total of 4,646 respondents aged 21 to 45 years old was surveyed for the 2012 study, comprising 2,120 single (never married) and 2,526 married individuals.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia