How the mismatch between employers and employees affects hiring

Requirements and expectations have gone haywire.

There appears to be a mismatch between what employers are offering when looking to attract talent and what employees are looking for.

According to the The Towers Watson 2012 Global Talent Management and Rewards Survey, employees in Asia Pacific are more focused on competitive base pay, job security and convenient work location.

Employers, on the other hand, are emphasising other items, such as career advancement, challenging work, and the organisation’s mission, vision and values.

In Singapore, employees are most focused on competitive base pay, followed by job security and learning and development opportunities, while employers are emphasising job security, followed by career advancement opportunities and competitive base pay.

When it comes to retaining talent, both Asia Pacific and Singapore employers seem to have a better understanding, and are more aligned with employee views, with the top three drivers cited by both parties being base pay, career advancement opportunities and relationship with their supervisors/managers.

However, employers underestimate the impact of trust and confidence in senior leadership in retaining employees.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

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