Singapore leaders better than EU and US counterparts

And over 50% of Singaporeans believe that political leaders are the most effective communicators.

According to a release, Singaporeans feel that political leaders demonstrate the most effective leadership domestically and internationally compared to other types of leaders. This is one of the key local findings of a 12-country survey by global communications firm Ketchum. While the overall study reveals that leaders from business, political and religious life are falling desperately short of expectations around the world – with Europeans and Americans the most disillusioned – Singapore leaders have performed better among their peers.

Amongst Singaporeans, leadership skills that matter include the ability to handle an issue or crisis calmly (68%), to lead by example (66%), to communicate in an open and transparent way (65%), and also be able to articulate a clear long term vision (63%).

They add that the most important action leaders need to take to restore confidence during challenging economic times is to be open and honest about challenges (65%). Over half of Singaporeans (57%) state that effective leadership from business leaders will be very important in terms of navigating the unstable economic future. Most leaders seem to be moving in the right direction, with more than one third of Singaporeans having greater confidence in business (40%) and political leaders (36%) navigating through the economic crisis within their country compared to one year ago.

In terms of industry, 32% feel that the technology industry showed leadership, the highest of any other industry, followed by media (27%) and the banking industry (27%). Consumer goods companies (13%), brewing and spirits (12%) and over-the-counter personal health care product (12%) companies all rank among the lowest in terms of exhibiting leadership.

Effective communications is closely linked to leadership, as eight in ten Singaporeans (80%) stating that effective communication was extremely important to leadership. Singaporeans believe that political leaders (51%), business leaders (47%) and religious leaders (45%) are the most effective communicators, more so than other categories of leaders.

Singaporeans find the most important areas for business leaders to be personally involved in communicating are crisis response (58%) and financial results (58%). When Singaporeans form their views on leaders and leadership, channels that allow for both visual and audio content, such as broadcast media (48%) in-person contact (49%) and televised speeches (47%) are seen as most credible.

Interestingly, residents of Singapore view press releases (57%) as the most credible communication sources when forming opinions about leaders. Online sources such as Twitter (6%), blogs (25%) and other social media platforms (14%) are all much less credible.

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