Singaporeans refuse to be friends with bosses online

2 in 3 workers exclude bosses in their virtual social circle.

According to a survey by JobsCentral, with the increasing popularity of social networking platforms, employees now are likely to have to make a conscious decision about whether to include their bosses in their virtual social circle.

Here's more from JobsCentral:

While 81.1% of the respondents said they have at least one social networking profile, two in three (66.9%) said that their bosses are not among their list of friends on any of the social media they use.

A total of 2,281 respondents took this survey, and the respondents consisted of employed individuals from all levels of occupation and income groups. This survey has an error margin of 2.05%, at 95% confidence level.

However, the survey also found out that the likelihood of adding bosses as social networking friends is higher if the employee is of a younger age group. 36.5% of employees below the age of 30 said that they are friends with their bosses on social networking sites, as compared to 31.5% of those aged between 31 and 40, and 25% of those aged between 41 and 50.

“Younger workers seem more likely to blur the line between work and personal relationships and have fewer qualms about adding their bosses to their Facebook and Twitter accounts. However, they need to consider if they really want their bosses to make judgements about them that may negatively impact their career. There have been cases of employee termination due to inappropriate content on their social network profiles,” says Michelle Lim, COO of JobsCentral Group.

“As a general rule, be careful what you post online, because in addition to current managers being able to see what you have been up to in your personal life, recruiters routinely check out social media to gain a holistic view of a candidate,” Lim adds.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia