Finance app fraud rate plummets to 4.3% in Q4 2025

Investment fraud rate remained elevated.

Singapore’s overall finance app fraud rate fell to 4.3% by the fourth quarter (Q4) of 2025, improving from a peak of 78% iOS-driven data in early 2024, according to an AppsFlyer report.

Meanwhile, investment fraud remained elevated, ranging between 20% and 75% from 2024 to 2025, with Android rates exceeding overall fraud by Q4 2025.

Android accounted for 61.2% of finance app installations in Singapore in 2025, up from 34.5% in 2017, indicating a shift in platform share.

The share of paid installs peaked at around 19% on Android in the third quarter of 2024 before declining to around 10% by the end of 2025.

Overall paid install rates stabilised at about 13%, the report added.

Finance app sessions in Singapore rose to 14.5%-15% in Q4 2025 from 10%-11% in the first quarter of 2024, with Android trailing iOS in session performance in the final quarter.

Singapore accounted for 8% of Southeast Asia Android user acquisition (UA) spend and 10% of iOS spend in 2025.

The AppsFlyer report noted that China contributed 47% of Android UA spend and 43% of iOS spend in the region.

Overall finance app install growth in Singapore increased to 25.5% in 2023 before declining to 21.7% in 2025, indicating a slowdown in growth momentum.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia