, Singapore
265 views
DR HAO / Shutterstock.com

RTS Link could shift $290m more spending out of S’pore: study

SBF sees $1.05b in new spending by Singaporeans in Johor Bahru.

Local consumers could spend about $290m more in Johor Bahru than the Malaysian city’s visitors spend in Singapore each year after the Rapid Transit System (RTS) Link opens, according to a report.

A Singapore Business Federation-led study projects that the rail link will generate $1.05b in additional annual spending by Singapore consumers in Johor Bahru, compared with $756m from visitors travelling in the opposite direction. 

The difference is equivalent to about 0.4% of the city-state’s total retail and food and beverage sales in 2025, it added.

Before the development, travellers made about 19.4 million round trips from Singapore to Johor Bahru each year and 5.9 million trips in the opposite direction using existing transport options.

The RT link is expected to add 11.2 million round trips and 3.3 million Johor Bahru-to-Singapore round trips annually, equivalent to about 39,700 trips a day.

Trips by local consumers to Johor Bahru are projected to rise by 51%. Groceries are expected to account for the largest share of their spending, followed by drugstores, dining and beauty services.

The report showed areas outside northern Singapore could feel a greater impact because consumers in the region already record higher levels of cross-border spending.

Meanwhile, the link could bring more visitors from Johor Bahru, particularly for premium shopping, entertainment and major events.

About 34% of respondents from the Malaysian city said they plan to visit Singapore for events after the rail link opens, up from 24% currently. 

Annual visits by public transport users could rise by an average of 57%, whilst recreation spending is expected to double.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.