Over half of Singaporeans are open to AI for critical life advice: report

Only around 1 in 5 are concerned about data security or ethics.

More than half of all Singaporeans would value artificial intelligence (AI) being used to offer financial advice (58%), suggest insurance plan changes (60%), or make health recommendations (62%), according to a research report by Smart Communications.

Consumer confidence in AI is strong, with less than a third of all Singaporean respondents expressing hesitation over AI handling data securely (22%) or ethically (23%).

However, the report noted that increased comfort and trust do not mean increased confidence in quality. 

Only 15% of Singaporean respondents believe that generative AI is better than humans at creating customer communications content, and nearly half (46%) say humans should always check content suggested by generative AI.

Whilst consumers’ improved attitudes towards AI offer encouragement, only half (54%) of all consumers reported satisfaction with the quality of these experiences, whilst 66% of Singaporeans said they would trust companies more if they offered a consistent omnichannel experience.

Data intake remains a silent killer for customer experience. Two-thirds of all consumers (66%), including 73% of Millennials and 71% of Generation Z, said they would end their interaction with a company if the data intake process were too difficult.

Nearly two-thirds of all respondents (63%) said they would prefer this process to a fillable PDF document, and 84% of Singaporean consumers say it’s important that companies offer some sort of digital data collection instead of manual processes that involve printing, scanning, or mailing.