LEISURE & ENTERTAINMENT | Staff Reporter, Singapore

4 things that matter to Singaporeans this Chinese New Year

Having pretty nails is a priority.

Content discovery platform, Outbrain, have released results of its recent survey of trending topics as Chinese New Year celebrations kicked off yesterday.

It found out that that while food is commonly regarded as a cultural bond amongst Singaporeans, content on local initiatives and happenings have gained more traction this new year. This is of particular interest, challenging the conjecture that Singaporeans are most heavily-engaged with food-related content.

Aside from food, Singaporeans are also heavily concerned about their personal grooming in this festive season.

Check which attracts consumers' interest the most.

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4 things that matter to Singaporeans this Chinese New Year

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