Singapore leads non-OIC destinations in inclusivity

International Muslim arrivals are projected to grow to 245 million by 2030.

Singapore maintained its lead amongst non-Organization of the Islamic Conference destinations, improving its score to 71 in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) for 2025.

The report attributed this to Singapore's strong infrastructure, accessible Halal offerings, and consistent support for inclusive tourism.

The UK and Hong Kong followed closely after both scoring 63, with the latter showing a 10-point gain.

The report said Halal travel is shaping how destinations design and deliver experiences as international Muslim arrivals reached 176 million in 2024 and are projected to grow to 245 million by 2030.

By then, total travel spending is expected to reach $294.65b (USD$235b), highlighting the growing influence and economic potential of the market.

To stay competitive, travel and tourism stakeholders must embrace digital tools that offer seamless access to faith-aligned services and personalised experiences.

Moreover, women are shaping the Halal travel sector, driving demand for safer, inclusive, and thoughtfully designed spaces.

Further, destinations that offer alcohol-free environments, Halal-certified dining, prayer facilities, and gender-segregated pools and spas are also becoming essential.

Younger Muslim travelers are embracing solo adventures whilst many travelers seek tech-free escapes.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia