Investors fail to act on sustainability ambitions: study

Whilst 37% said they want to invest sustainably, only 14% were actually doing it.

Most Singaporean investors still can’t put their money where their mouth is. A report by Schroders showed that whilst 37% said they want to invest sustainably, only 14% were actually doing it.

Singapore joins the global trend in which investors who identify themselves as being expert/advanced were more likely to invest sustainably. About 23% of expert/advanced investors, 9% of intermediate investors, and 5% of beginner level investors indicated that they were already investing sustainably.

The issue on sustainability drives most of Singaporeans’ investment decisions, with 28% ranking it as their top priority, believing that climate change will likely impact their investments (66%).

In terms of generational proportions, Millennials and Gen X in Singapore appear to be more motivated to invest sustainably than their older counterparts, with 65% of millennials saying that they consider sustainability factors, closely followed by Generation X (63%), and with Baby boomers showing to be the least concerned (46%).

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia