How should a company come through a social media crisis?

Experts suggest ways to turn negative feedback into positive.

In an online era where everyone seems to be engaged in using social media, whether for personal or business, even the littlest details of a mess can rapidly spread and get out of control.But if a company is prepared, it's a lot easier to save its reputation and come through a crisis.

Singapore Business Review spoke with some chief marketing officers to talk about their respective social media crisis management plans and their thoughts on how to best respond to negative feedback and turn it into a positive.

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