Consumers average hours on mobile daily is 5.3 hours

Singapore is one of the mobile first markets.

Singaporeans spend an average 5.3 hours on their mobile phones every day in 2022, analytics firm, data.ai, said.

According to its recent study, data.ai revealed that Singapore, Indonesia, Brazil, Saudi Arabia, and South Korea surpassed five hours per day in mobile apps last year.

In 2019, users are on mobile for 3.2 hours, it grew to 3.9 hours in 2020, then 4.5 hours in 2021.

Time spent on mobile increased the fastest over four years in Saudi Arabia, Australia and Singapore at 68%, 67% and 62%, respectively.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

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