Media & Marketing
SPH third quarter profit up 17% to $115mn
Yet the group’s profit attributable to shareholders for the nine months ending May 31was down 30.8%.
SPH third quarter profit up 17% to $115mn
Yet the group’s profit attributable to shareholders for the nine months ending May 31was down 30.8%.
Hot off the press: Fitch warns rising newsprint prices threaten Indian newspaper industry
Fitch says rising newsprint prices resulted to industry margins falling by 14.9% in Q4FY11.
MediaCorp appoints Mr Shaun Seow as CEO
He will also be a Board Director effective immediately.
Engaging with consumers online effectively
Just for a moment, I’d like everyone to take off their advertising hat and become a consumer, with passions, needs, and preferences. Think about a...
The rise of branded content
With the rise of Web 2.0 and advancement of Smart Phones, Tablet computers and faster broadband and mobile services, it means one thing for consumers...
Public Relations: Is it all noise?
I received a call recently from a company representative requesting a price quotation for a publicity campaign after winning an award. The company...
How To Rebrand Your Business in Singapore
Is it time for your business in Singapore for a new facelift and rebranding? The experts believe that it is wise to rebrand over time to stay tuned...
Watch out for the Likes, Facebook may be your next gold mine
When consumer giant Unilever announced in 2010 that it was doubling its digital marketing spend, it put marketers the world around on notice that...
Big branding ideas for the small guys
I was often asked if there are special rules of branding for small businesses to follow. The reason I get this question a lot is that the moment...
Worldcom Public Relations appoints Cindy Payne as board member
Payne will head the five-member Asia-Pacific board in Singapore.
Ad Blitz: 52% of Singapore companies raising their marketing spend
And Twitter just pushed LinkedIn out of second spot as preferred choice.
Entertainment and media spending in Singapore to grow by 5.5%
PwC says Singapore’s digital consumer spending will be higher than most countries, reaching 19% by 2015.
Tickled pink: LiveJournal appoints Tickled Media Singapore as media partner
As part of the agreement, Tickled Media will create local country homepages and media sales presence for LiveJournal in South-East Asia.
Tamil Murasu appoints Jawharilal Rajendran as editor
Mr. Jawharilal Rajendran takes over the helm from Ms Nirmala Murugaian, who has been editor since 2005.
Broadcasters shun 3D programming
More than half of broadcasters polled by research firm Ovum rated creating 3D programming as “not an important business consideration”.
Mediabrands appoints Daniel Simon as COO of Asia
Simon will be the Chief Operating Officer of Asia at UM and Initiative.
Singapore Airlines versus Tiger Beer – why brands are admired or not in Singapore
Why is Singapore Airlines the most admired brand in Singapore and yet Tiger Beer is only 83rd? Tiger Beer seems to have a marketing problem. Anyone...
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Commentary
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