Media & Marketing
How digital increases your business
Many companies in Singapore ask: “Is digital marketing really for us? Isn’t social media a marketing gimmick that targets youngsters?” However, the...
How digital increases your business
Many companies in Singapore ask: “Is digital marketing really for us? Isn’t social media a marketing gimmick that targets youngsters?” However, the...
Start creative, stay creative
I was at a coffee shop in the Aljunied district of Singapore enjoying a nice plate of braised duck kway chap. The duck rice stall owner (let’s call...
What's a better communication tool than email?
Imagine if you could communicate to all your staff with a tool more productive than email? Where your staff in Singapore could watch, learn and...
Untapping the social media potential
Born in Singapore and raised in the San Francisco Bay Area (don’t worry, I came back to complete my National Service), I guess you can say that I’m...
Public Relations or Advertising?
So, you’ve got this fantastic product or service – and you want everybody to know about it. But you are not sure how to get your message across to...
Another way to take care of your employees
Take care of your employees’ safety and health and they’ll take care of your business.
Become the consumer
Just for a moment, I'd like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences. Think about a...
How to hit the headlines – tips to get the Editor’s attention
Are you frustrated by countless attempts to receive media coverage? Do you hear crickets after approaching a publication with an article or pitch to...
The rise of the App Store
In just over a generation in Singapore, I have seen the emergence of 3 types of stores that I would frequent. As a kid way back then, it was such a...
Alarm bells for Singapore’s creative industry
There is a serious threat coming to the creative industry in Singapore, commodification.
Are you fully prepared for Year 2012?
CEOs, Entrepreneurs, Business Leaders and Decision Makers take heed!
It's all about leadership and innovation
The sad passing of Steve Jobs Without doubt Steve Jobs rates as one of the most talented and creative geniuses of all time. His vision and ability to...
How to measure your branding ROI
Many CEOs and CFOs have told me that the return-on-investment (ROI) of branding can’t be measured. I don’t blame them because the consulting industry...
Looking for jobs? You might not find them on the classified ads
Analyst says recruitment ads, which typically account for about 40% of classified ad revenues, are showing steep declines.
Airports are the face of every country brand
What do you look for in an airport? Speed in and out, relaxation, convenience, F&B and shopping outlets, wi-fi….butterflies, forests, cinemas...
Confessions of an Angry Birds addict
I confess…I am an Angry Birds addict. For the benefit of readers who have not experienced this phenomenon, Angry Birds is a puzzle video game, in...
MDA to implement new guidelines for pay TV contracts from March 2012
Under the new guidelines, pay TV retailers may implement a maximum subscription contract length of two years.
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Commentary
Singapore Companies Eye Vietnam to Navigate Manufacturing Shifts, Green Transition, and the AI Revolution
AI is revolutionising learning: Why should educational institutions in Singapore embrace this change?