Media & Marketing
Mobile ads in Asia Pac grow by 17% to over 55 billion in Q2 2011
The region gained over 8 billion quarterly impressions over the first quarter.
Mobile ads in Asia Pac grow by 17% to over 55 billion in Q2 2011
The region gained over 8 billion quarterly impressions over the first quarter.
SPH’s print advertising revenue may drop 20% in FY12
Kim Eng says the dividend payout should be sufficient to cushion the impact of any share price weakness.
SPH Magazines appoints Joseph Lee as Managing Director of New Media
Mr. Lee’s appointment is effective from September 1.
@Onlineads#likes: 73% of South East Asians highly influenced by ads in social media
And 69% SEA consumers have ‘liked’ or followed a brand or company.
Hill & Knowlton appoints Lars Voedisch as Executive Director in Singapore
He will be reporting to Managing Director, Baey Yam Keng.
Social media help brands connect with their customers
SMWF Asia offers an in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their...
MediaCorp changes board of directors
MediaCorp Directors, Mr Robert Tomlin and Ms Shirlene Noordin, stepped down on 4 August 2011, each having served 6 years with the Board.
Asians splurge a whopping USD 2.1b on 6.33m units of TV
And guess which South East Asian countries are leading the pack?
Why you need to trademark your small business?
There are some times when being big, or at least looking big, can be an advantage when you’re in business. Some of your customers and suppliers may...
Oh Come On! How much does market research really cost?
Last week, I got a cost request from an agency to quote for conducting fieldwork on affluent people. I found the main specs rather odd; people who...
Size does matter in PR
In today’s volatile economic climate, smaller PR agencies could be an option to take your business to the next level at a fraction of the cost. Never...
What your bill design says about you
Companies are constantly giving themselves makeovers, reinventing themselves in some way. It may be changing a logo, re-branding a website, hiring a...
Do you have a business or a brand?
Just because you have a trademarked brand name does not mean that you have a brand. I make a strong distinction between a brand and business because...
Is China Mobile’s cable industry investment possible?
Apparently not as different regulators will limit the cross-investment, said Ovum analyst Jane Wang.
Straits Times to extend its 1.43m readership with new iPad app
The iPad and iPhone apps will be available for free for five weeks until September 7, so be quick.
Euro RSCG to develop brand strategies for EPINS service
Card Alliance chooses the ad agency for EPINS®, the newly developed PIN-based debit payment service in Singapore.
Where have the ads in SPH gone?
Print ad revenue fell by more than $3m, and blame goes to the property and vehicle sectors.
Read Here
Advertise
Sign Up
Commentary
AI is revolutionising learning: Why should educational institutions in Singapore embrace this change?
Seeking an office space in Singapore: Where do you start?