Media & Marketing
How to really sell your products?
The first step in developing any workable sales strategy in Singapore or any part of the world is to study the process of making a sale.
How to really sell your products?
The first step in developing any workable sales strategy in Singapore or any part of the world is to study the process of making a sale.
Why don’t ad agencies advertise?
When I first started working as a copywriter in Singapore in 1996, I was asked by my boss, “Since you are the only one with a marketing degree in...
Take this job and shove it: 3 out of 4 Singaporeans want to start their own business
This is a good sign for the future of Singapore, where SMEs contribute more than 50% of GDP.
China Print Power appoints Stella Chung Oi Ling as Executive Director
Chung had the same responsibility in Sustainable Forest and International Resources Enterprises.
Bored Singaporeans the world's heaviest Facebook users
Time to get a real life as study reveals that Singaporeans spend the longest time on Facebook worldwide, averaging 38 minutes and 46 seconds per...
SPH appoints Lee Boon Yang as Board Director
Lee will also be appointed as member of the Executive Committee, Remuneration Committee and Nominating Committee.
Singapore’s online advertising revenue jumps 48.3% to S$95.5m in 2010
It was led by the local search advertising industry, which grew an amazing 112% in 24 months.
Interactive Advertising Bureau Singapore appoints Ranji David as executive director
Ranji will drive IAB’s initiatives including education and training, standards and guidelines, research, events and industry outreah.
Panasonic launches ‘You’re Under Arrest’ campaign
The Facebook-focused eco campaign encourages consumers to share eco tips amongst personal social networks.
Guilty as charged – Accomplice making waves with integrated marketing
accomplice, Singapore’s leading integrated engagement agency, has been making waves in the integrated marketing scene, managing campaigns for the...
PACE urges broadcasters to protect children from inappropriate media content
The Committee also asked for more quality local content to be produced.
New Singaporean publications outlines water scarcity
Two publications has been launched in Singapore that outlines imperatives, including the need to price waterto reflect its scarcity while ensuring...
Starhub renews non-exclusive contract with Fox International Channels
This is the first major renewal since the Media Market Conduct Code changed in August 1.
Google+ a hit in Singapore
Its popularity has been driven by the dominance of Google in the country, with over 34% of its upstream traffic originating from the Google Singapore...
Getting through the backdoor in branding
What do you do when you are driving down a street and suddenly a brick wall looms in front of you? You try to go around it if you can, right? No...
Manulife strengthens brand awareness through outdoor media
The company now uses buses, taxis and outdoor locations for their 4-month campaign.
SingPost’s non-mail business fails to deliver
But its mail revenue grew by 7.1% YoY in FY Mar10/11 and 1.6% YoY in 1QFY Mar12.
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Commentary
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