Media & Marketing
SPH mall binge a long-term gamble
SPH mall binge a long-term gamble
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution.
Singapore Press Holdings downgraded by JP Morgan
So what made the brokerage change the rating from overweight to neutral?
Marketing is so last Millennium
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are in...
Are you a Singapore deals site addict?
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others...
How convergence of mobile and social media changes industry landscapes
With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does not...
6 steps for startups to keep customers engaged
While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to keep...
Where have the ads in SPH gone… again?
Print advertisement revenues dropped 1.2%, with both display and classified ads down.
Hold the presses: SPH rental income steadies media ship
The bad news is newspaper and magazine revenue declined.
SPH net profit plunges in 1Q12
Close to 5% dip yoy on the back of core business shrinkage and staggering forex losses.
Social media - fact or fad?
No doubt 2011 has been an exciting year and it comes complete with bumps throughout the year. For some it has been interesting to watch how social...
Public relations in an era of social media
Social media in Singapore is fast becoming a new “democratic” front for the country’s fledgling political discourse as well as businesses. Social...
Like, Link, Share, Tweet – How to make the most of online video
Video is the fastest growing content type shared across the Web today. According to Cisco, 90 percent of consumer Web traffic will be video by 2015...
The case for a ‘Customer Experience Officer’
Effective management of customer’s interaction with the company and brand has been widely accepted as a source of competitive advantage by...
Kiss my asterisk: Bad headline writing in Singapore
Sure we’re in squeaky clean Singapore, but I won’t tell.
Can you keep a secret? A mobile secret, that is
The ubiquity of the mobile phone is something we all take for granted – our mobile phones are in our pockets or purses or in our hands virtually all...
The face-off: Sales vs marketing
Once upon a pair of flip-flops, I was a fresh Marketing Manager for a local retail brand who reported directly to the brand-champion, in layman’s...
The secret to innovation that works
Tie me with rope – Now ask me to be innovative! Unfortunately, in Singapore as in other countries, many organisations that have embraced the...
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Commentary
Singapore’s family offices: Time to professionalise or risk falling behind
Liquidity crucial to stock market reform