Media & Marketing
Build revenue by engaging your customer
There’s a lot of buzz about engaging customers using social media, and marketers in Singapore are beginning to embrace the idea a solid digital...
Build revenue by engaging your customer
There’s a lot of buzz about engaging customers using social media, and marketers in Singapore are beginning to embrace the idea a solid digital...
Shifting the burden: the value of user-generated content
You’ve heard it before – the war to dominate the online space is all about content, because that’s what people are interested in.
Chart of the Day: Use of social media sites to make purchase decisions
A Nielsen report says 40 percent of online consumers in Asia Pacific claim to view online product reviews before buying.
How Facebook Timeline can make or break your business
Brand pages are changing forever: On 30th March 2012 our Facebook Pages are converted to Timeline, whether we like it or not. What this all boils...
Five ideas your brand should steal from Kony 2012
Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign...
Is social media in Asia here to stay?
Once a catchphrase for techies looked at as delusional, and two words that have been thoroughly misunderstood- ‘Social Media’ looks like it is...
Small business marketing needs creative briefs too!
Singapore is a bustling nest of small businesses and new up and coming enterprises waiting to tell the world who they are and what they do (or what...
How to get a blogger’s attention
Blogs are fast becoming the next advertising phenomenon. And this is not just in Singapore.
Sbr.com.sg website surpasses 60,000 monthly unique visitors
Sbr.com.sg passes 60,000 monthly unique visitors in Feb, notched up 378,000 unique visitors over 2011.
Why you should skip social media and focus on your business
Singapore businesses need to take a critical look at Social Media.
What we can learn from the Old Chang Kee incident on handling customers
Especially today, with the advent of internet, social media and many people having their own smart phones and tablets, being nice to your customers...
Don’t mess with CSR 3.0
The comment “Screw the divers” posted on Facebook led to Singapore’s largest supermarket chain, NTUC Fairprice to announce they will stop the sale of...
Asian advertising spend up 13% in 2011
But all eyes were literally on Indonesia share market grew a whopping 21%.
Press F for customer service
32% of Asians use social media for customer service, versus just 10% from developed countries.
Action Asia Ltd appoints Sun, Yih-Min as Chief Financial Officer
Mr. Suin will be responsible for all financial and accounting matters of the group.
Want successful marketing events? Try going local
South East Asia is a unique and vibrant region, culturally diverse and historically rich – the 10 countries of ASEAN consistently amaze and never...
What makes a great brand name in Singapore?
Singapore, the “little red dot” in Southeast Asia, has a landmass of just 714 km2—barely larger than Chicago.
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Commentary
Singapore Companies Eye Vietnam to Navigate Manufacturing Shifts, Green Transition, and the AI Revolution
AI is revolutionising learning: Why should educational institutions in Singapore embrace this change?