Media & Marketing
Indian cable TV goes digital
Indian cable TV goes digital
Namaste to enhanced user experiences, home networking and convergence.
How do marketing firms react to a move against unsolicited calls and messages?
Are they ready to let go of telemarketing and sms blast before the Personal Data Protection Bill takes full effect?
What about Facebook's IPO?
You would have to be living on another planet if you haven’t heard about the Facebook IPO by now. Deemed as one of the largest public offerings in...
SoLoMoNoCo makes SoLoMo count
SoLoMo. A quick Google search tells you everyone’s talking about it. Singapore’s ready to get more involved. But what is it?
Why you must let your customers be 'like' you
In Singapore, and quite universally around the world, this is what has been happening since the beginning of the "Branding" and "Advertising"...
Build revenue by engaging your customer
There’s a lot of buzz about engaging customers using social media, and marketers in Singapore are beginning to embrace the idea a solid digital...
Shifting the burden: the value of user-generated content
You’ve heard it before – the war to dominate the online space is all about content, because that’s what people are interested in.
Chart of the Day: Use of social media sites to make purchase decisions
A Nielsen report says 40 percent of online consumers in Asia Pacific claim to view online product reviews before buying.
How Facebook Timeline can make or break your business
Brand pages are changing forever: On 30th March 2012 our Facebook Pages are converted to Timeline, whether we like it or not. What this all boils...
Five ideas your brand should steal from Kony 2012
Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign...
Is social media in Asia here to stay?
Once a catchphrase for techies looked at as delusional, and two words that have been thoroughly misunderstood- ‘Social Media’ looks like it is...
Small business marketing needs creative briefs too!
Singapore is a bustling nest of small businesses and new up and coming enterprises waiting to tell the world who they are and what they do (or what...
How to get a blogger’s attention
Blogs are fast becoming the next advertising phenomenon. And this is not just in Singapore.
Sbr.com.sg website surpasses 60,000 monthly unique visitors
Sbr.com.sg passes 60,000 monthly unique visitors in Feb, notched up 378,000 unique visitors over 2011.
Why you should skip social media and focus on your business
Singapore businesses need to take a critical look at Social Media.
What we can learn from the Old Chang Kee incident on handling customers
Especially today, with the advent of internet, social media and many people having their own smart phones and tablets, being nice to your customers...
Don’t mess with CSR 3.0
The comment “Screw the divers” posted on Facebook led to Singapore’s largest supermarket chain, NTUC Fairprice to announce they will stop the sale of...
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Commentary
Singapore’s family offices: Time to professionalise or risk falling behind
Liquidity crucial to stock market reform