Media & Marketing
Are you really serious about social media?
The proliferation, promise and potential of social media have grasped the attention of many enterprises in Singapore.
Are you really serious about social media?
The proliferation, promise and potential of social media have grasped the attention of many enterprises in Singapore.
Singapore consumers want social media advert free
A majority of consumers are uncomfortable with the amount of commercial messages they see on social networks, a large global survey has found.
Why video advertising is the future in Singapore's online industry
Dwindling CTR’s, High CPC’s and lesser ROI’s are a common trend in the online Campaigns in Singapore. We talk about digital advertising as the next...
Why do local niche agencies fare better when managing social media marketing?
There’s a refreshing, obvious & strong pattern in Singapore, where many brands are turning to niche, local agencies to oversee their social media...
Indian print and TV media will be ad-starved
Easing economic growth and belt-buckling from firms to decimate both sectors' revenues, says Fitch.
Atex appoints Jerome Laredo as CEO of Asia
Mr. Laredo has also held roles in companies where he was instrumental in building successful sales teams.
Confronting the marketer’s fear in 2012
Surveying the world as a marketer from Singapore and thinking about the prospects for 2012, it’s difficult to be optimistic.
Designing a new marketing plan for design firms
Design firms traditionally believe that their design alone could sell, and Singapore’s design firms are no different.
InMobi appoints Phalgun Raju as Regional General Manager
Ms Phalgun will mobile advertising network Southeast Asia, Hong Kong and Taiwan.
Can SMRT go from social zero to next gen hero?
Social Media has come of age in Singapore.
Your website can generate leads - here’s how
Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing. My heart especially goes out to...
How to 'mental hug' your employees?
Secrecy has long been a characteristic of business, politics and other aspects of life. Fear of losing an advantage, letting a competitor get ahead...
SPH awarded Sengkang commercial site
$328 million joint tender with United Engineers tops the bidding for the 8,790.3-sq.m. site.
SPH mall binge a long-term gamble
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution.
Singapore Press Holdings downgraded by JP Morgan
So what made the brokerage change the rating from overweight to neutral?
Marketing is so last Millennium
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are in...
Are you a Singapore deals site addict?
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others...
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Commentary
Singapore Companies Eye Vietnam to Navigate Manufacturing Shifts, Green Transition, and the AI Revolution
AI is revolutionising learning: Why should educational institutions in Singapore embrace this change?