Universal Robina Corporation expands snack portfolio in Singapore

DKSH Business Unit Consumer Goods will support the distribution and market expansion.

Universal Robina Corporation (URC) has extended its partnership with DKSH Business Unit Consumer Goods to strengthen the distribution and market presence of its snack and beverage brands in Singapore, including Jack ’n Jill Potato Chips, Roller Coaster chips, and C2 ready-to-drink tea beverages.

Under the extended collaboration, DKSH will continue providing market expansion services for URC across Singapore, covering sales, distribution, merchandising, field activation, and route-to-market execution across modern trade, general trade, convenience stores, and e-commerce channels.

The partnership builds on several years of collaboration between the two companies, including DKSH’s distribution support for Munchy’s, one of Singapore’s leading biscuit brands with a presence across key retail channels.

URC said the extension reflects the results achieved through its collaboration with DKSH and its confidence in the company’s ability to continue supporting the growth of its Jack ’n Jill snack portfolio.

The partnership will also support the introduction and growth of C2 ready-to-drink tea beverages in Singapore, broadening URC’s consumer goods portfolio in the market.

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