RESIDENTIAL PROPERTY | Staff Reporter, Singapore

What you didn't know about iProperty.com's awards for developers

And the challenges behind the awards.

The 2013 iProperty.com People’s Choice Awards, Singapore’s only consumer-selected awards for property developers and home service providers, has announced the winners.

The Awards, organised by online property portal iProperty.com Singapore, was held at Shanghai Dolly, bringing together nominees and industry leaders for a night of fun and camaraderie. This year’s winners indicated consumers’ preference for properties providing premium interiors and unique home spaces.

Singapore Business Review caught up with Sean Tan, General Manager at iProperty.com, as he talked about this years' awards and what he has gleaned from it.

SBR: What makes this years' award stand out as compared to the previous years?
For this year’s Awards, we added new categories for companies in real estate associated service industries. We also had some great media partnerships that helped us to generate more buzz during the voting process and for the winner announcement phase.

SBR: What changes have you applied to make this year a better one versus last year?
We made some significant changes to the nomination and voting process for this year’s award categories. Last year we chose properties with new units. This year we gave property developers a window to nominate their properties for the award. We also simplified the voting process, limiting each award category to a maximum of five nominees.

SBR: What challenges did you face in making the 2013 awards a reality?
A great deal of work goes into the Awards. As this is a consumer choice awards, ensuring people complete the voting process for all of the categories is important. To facilitate that, we simplified the voting process. We saw an increase in the ratio of completed votes v/s incomplete votes for all 15 categories compared to last year.

SBR: What changes are you gunning for the 2014 awards?
For our third annual Awards next year, we hope to introduce additional categories, while remaining relevant to consumer trends and voter preference. We are also considering changes to enrich user experience further, making the voting interface more interactive, with information that will help consumers make their decisions. And we would like to expand our partnerships to ensure a more complete and more fun Awards. 

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