Daily Briefing: Developers get creative to sell units; Resale flat prices slip 0.1% in Q1

And private home prices down 0.7% in Q1.

To entice home buyers amidst the challenging housing market, developers are resorting to new marketing gimmicks, like holding games where everyone wins a prize, organising trips to Singapore, and launching their projects in other countries, reported The Straits Times. For instance, Kingsford Development held a ‘Property Tycoon Challenge’ for buyers of Kingsford Hillview Peak in Upper Bukit Timah over the weekend. Read more here.

HDB resale flat prices fell by 0.1 percent in the first quarter of 2016 from the previous three-month period, according to latest statistics from the Housing and Development Board (HDB). The number of transactions in the resale market also dropped by 10.9 percent from 4,992 cases in Q4 2015 to 4,449 cases in Q1 this year. Find out more here.

Prices of private residential properties in Singapore fell by 0.7 percent in the first quarter of 2016, compared to the 0.5 percent decline in the previous quarter, according to complete data released by the Urban Redevelopment Authority (URA) on Friday, 22 April. In the Outside Central Region (OCR), prices dropped by 1.3 percent after remaining unchanged in the previous quarter. Read more here.
 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.